Over the last decade, Petra has seen a remarkable surge in visitor numbers, solidifying its status as one of the world’s most sought-after travel destinations. From 2010 to 2024, Petra’s annual visitor count consistently grew, peaking at over 1.1 million in some years. The site’s unique blend of ancient history, stunning architecture, and UNESCO World Heritage recognition has drawn diverse international tourists, contributing significantly to Jordan’s tourism industry. Increased global awareness, enhanced infrastructure, and targeted marketing campaigns have played a key role in this growth, positioning Petra as a must-see destination for travelers worldwide.